Corporate promotional material describes their relationship as resembling that of brothers. Crackle often is shown wearing a red (or striped) tomte's tuque or "sleeping cap", and Pop often wears a drum major's shako, but is sometimes also seen with a chef's toque, or an odd combination of both a shako and a toque. Snap is usually portrayed wearing a chef's toque. Grant added two more and named the trio Snap, Crackle and Pop. The first character appeared on the product's packaging in 1933. If you've never heard food talking, now is your chance. Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle and pop in a bowl of milk. The names are onomatopoeia and were derived from a Rice Krispies radio ad: ![]() ![]() The elf-like characters were originally designed by illustrator Vernon Grant in the early 1930s.
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